CMST 2TM6 Lecture 17: CLAIMS
16 Jan 2019
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Document Summary
Can be phrased as a statement, line of inquiry, rq, or hypothesis. Discovery paradigm: represent reality accurately; sometimes first step in making later predictions tested through other methods (typically via survey or quant content analysis) Interpretive paradigm: description reveals the meanings of comm processes in specif contexts. Critical paradigm: description of phenomenon to understand power and consider social change (interpret meaning of comm processes, give voice to marginal people/perspectives) Purpose: explain and predict relationships between phenomena, of the by identifying reasons or causes. Discovery paradigm: explain and predict relationships between phenomena, of the by identifying reasons or causes. Theories attempt to predict causal relationships, tested by study; revise theories; retest theories. Prediction: if there"s a change in a, it will cause b - causal claim. Predict a & b correlated but not causal = associative claim. Critical paradigm: occasionally - understand complex process and predict future existence (e. g, rhetoric, history, action research)
