CMST 2C03 Lecture Notes - Lecture 13: Dick Hebdige, House Music, Bricolage

• School: McMaster University
• Department: Communication Studies
• Course: CMST 2C03
• Professor: Staff

Document Summary

Can"t correlate ideological meanings in texts to motivations of producers/authors. Semiotic harmony" industry, text and subject": such circulations define horror films, house music, reality tv, etc, genres demand different forms of cultural competence", genres become associated with different classes" of audience. Concerned with hegemony but focuses on oppositional forms of decoding. Ideological and hegemonic power can be met with resistance. Uses semiotics to analyze how youth subcultures sub-diversely uses texts/products in order to resist dominant ideologies. Underground set of practices (often working class) Resist incorporation into dominant or mainstream culture. Achieved by creating internal logic of identity and cohesion (through structuralist concepts of. Borrowing of symbolic objects from different contexts then invested with subcultural meanings. Jamaican subcultures had powerful influences on white british working-class youth subcultures. Helped express their resistance to dominant middle-class (white ideologies) during post-war era. Music, clothes, objects, drugs, argot/slang: homological fractures when objects become commodified (so too subcultural identity)