CMST 2A03 Lecture Notes - Lecture 8: Participant Observation, Focus Group, Content Analysis
28 Sep 2017
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Chapter 9 methods of observing people. Next week: chapter 10 sampling messages and people. 21 november 2016: guest speaker ms. lisa covens, ma, vp leger360, chapter 11 survey and poll methods. Exercising control in the natural world: in a natural communication interaction through some level of control, the control comes from structure, structured questionnaire, key influencers, focus group: predetermined set of questions. Questionable reliability: still has a problem with researcher bias. It"s okay to have different groups so that we can compare, we can do some analysis. Reviewing the literature: where does the past research reside, libraries. Interviews: what does past research tell us, group roles, group rules, group routines. Developing a theoretical model: specifying what you believe are the groups" communication norms, establishing typicality, the expected, roles, rules, routines. Collecting the data: becoming a member of the group, collecting data unobtrusively, creating field notes immediate notes, creating the reflective log refined notes, expecting the unexpected, change, combinations of roles.
