CMST 1A03 Lecture Notes - Lecture 6: Raymond Williams, Vertical Integration, Frankfurt School
11 Feb 2017
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Document Summary
Sets of groups of individuals for whom media content is designed. Media seeks audiences: to inform, enlighten, entertain, and usually to sell stuff. New (interactive & social) media allow audience involvement and control in production. How audiences respond, engage and how media disseminates our ideas / perception of. Academic perspectives: interested in the interaction between media and their audiences the world. Industry perspectives: interested in the demographic characteristics (age, gender) and other attributes such as education: interested in how audiences respond to products to develop audience building techniques. The way the audience showed dislike was by mocking actors, yelling and throwing food. Developmental of spectacles rather than poetic experiences. Digitization: breaks down the barrier between production and consumption. Youtube currently has more than half a billion channels. Every viewer is a potential content and network provider. Busiest television platform: owned by google.
