SOCI 211 Lecture Notes - Lecture 4: Bogardus Social Distance Scale, Thurstone Scale, Semantic Differential
6 Nov 2018
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Scores assigned by different judges that reflect opinions on something. Retain items where judges agree on the scores but don"t fall on the same strength of feeling. Assign average scale score to the item and use those scores to calculate respondent scale scores. Strongly agree, somewhat agree, somewhat disagree, strongly disagree, don"t know. Could force people to form an opinion that they don"t truly believe. Strongly agree (1), agree (2), somewhat disagree (4), strongly disagree (5), don"t know (3) The gap between strongly agree and somewhat agree may be different for everyone. Enjoyable: very much, somewhat, neither, somewhat, very much :unenjoyable. Simple: very much, somewhat, neither, somewhat, very much :complex. Discordant: very much, somewhat, neither, somewhat, very much :harmonic. Traditional: very much, somewhat, neither, somewhat, very much: modern. If the woman"s health is at risk (88% agree) The conception is a result of rape (78% agree) If the couple is not married (40% agree)
