PSYC 215 Lecture Notes - Lecture 8: Waking Hours, Beautiful Music, Metacognition

• School: McGill University
• Department: Psychology
• Course: PSYC 215
• Professor: Julie Caouette

Document Summary

Persuasion- how to influence people attitudes & behaviors. Elaboration-likelihood model (elm) by petty& cacioppo 1980: a model of persuasion that states that there are two routes to persuasion: the central and the peripheral route. Heuristic- systematic model (hsm) by chaiken and eagly 1980: a model of persuasion that maintains that there are two routes to persuasion: the systematic and the heuristic route. Bot( models" core )deas are pretty muc( t(e same: the central/ systematic route: where people think carefully and deliberately about the message. Instead they focus on details like who wrote it, or the attractiveness of the message. Knowledgeable in the domain (the more we know the more thoughtfully we will analyse a message. Quality of the argument (to go through this route you must be motivated and able to engage in-depth processing) Incomplete or hard to comprehend message (if either is missing the message will go through the peripheral route)