PSYC 215 Lecture Notes - Lecture 17: Bill Morneau, Norm (Social), Ostracism
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An example of normative influence negative feedback. Influence due to desire to avoid criticism, disapproval, rejection : prescriptive norms, conformity: Perceptions of what behaviours are approved of or frowned upon. Changing one"s behaviour or beliefs in response to real or imagined pressure from others. Bell-bottom pants used to be popular for men. Certain countries wearing baskets on the head. Before the man asks the woman out! Prime minister trudeau and the new finance minister bill. Seems odd they are standing too close! Asch (1956: group asked to answer questions (which line out of three is the same length as the example line) One confederate is a partner gives the right answer. Subject knows the answer but avoids conflict. Subject thinks he may be wrong: a structured experiment on conformity, factors that affect conformity. Rates of conformity seem to go down over time! Is the asch study relevant in modern north american culture.