PSYC 213 Lecture Notes - Lecture 2: Cognitive Revolution, Information Theory, Scientific Method

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Lecture 002 - 01/11/2018
Recap from last class:
Philosophy: Idea of Aristotle & Plato have contributed to different aspects of cognitive
psychology
o Plato → Rationalism (influenced theory development)
o Aristotle → Empiricism (influenced experimental method development)
Other examples of philosophers:
o Augustine (around 300CE): thought that the mind is the interface between the
world and the divine and that memory is the root of psychological function
o Aquinas (around 1250): distinguished between the soul & reason → he thought
that senses help us acquire knowledge that governs reason
Structuralism (late 1800): sought to understand the configuration of the basic elements
of the mind by studying the components of percepts/ sensations
o Looking for the Lego pieces of the mind
o Introspection is an experimental method of self-observation
Functionalism: psychologists should focus on why the mind words rather than studying
the structure of the mind, methodological approach was eclectic
o The “usefulness of knowledge” was a driving force
Behaviorism (1900’s): focused on the stimulus & the response (aka only what can be
observed) → mental processed were treated as mysterious black box that should be
avoided,
o Shift from human to animal research (because offers more control)
Cognitive revolution: because there were problems with behaviorism (aka it could not
deal w/ complexity of human activity) this lead to the cognitive revolution→
accepted internal mental states and the use of rigorous scientific method to study these
states
o Using classic models focused on information processing
3 main stages of CP: (fluid field)
o 50/60s: human experimental psych
o 70s: computer analogies info processing approach
o 80s: cognitive neuroscience
Ecological validity: studying cognition in real world
Today’s class
Classic view: we are processors of information overall view of cogsci, related to
many other scientific fields,
o main idea: the world contains information for us to store and process
o Focuses on the process that transform/ store/ recover sense of perception
Basic assumptions:
o 1. The mind if a general purpose processing system that performs a series of
specific computations
o 2. The mind carries out tasks as programmed sequential steps, each step in a
sequence changes its immediate predecessor
Info flows from one step to the next & the aim is to specify the processes
that underlie performance at each step
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o 3. Processing these steps takes time and resources: there is a limit in how much
mental activity can occurs in one time
How long it takes to do something can provide insight into how much
cognitive resources are used
Most basic unit of info is Bit (stands for binary digit), typically used in comp program, for
cogsci, idea of a ‘bit’ allows us to make predictions about the function of info in our envi
Information theory: the function of information is to reduce uncertainty in our minds -
the amount of info provided in a message is inversely related to its probability of
occurrence
o AKA The less likely an event is, the more info it contains to us
Example: which missing word contains more info?
o The zebra has black and white __ VS. the zebra ran through the __?
o Stripes Vs field → field gives more info because there are a lot of possible
choices
William Hick (1952): determined the relationship between choice reaction time and
information content of stimuli with this experiment
o Participants saw a display of 10 lamps in a circle, one lamp lit up every few
seconds and participants pressed the button underneath the display as soon as
the light was lit → he could manipulate the number of lamps that could light up
Sometimes only one of the 10 lamps could light or sometimes any of
them could light up
The more lights they saw lead to increased response time → when have more options/
lights, will be less certain so will have a slower response
Led to Hick’s law: a math equation to show that the more info contained in a signal (aka
the more bits), the longer it takes to make a correct response to this signal (the more
energy consumed)
o aka: the more info contained in a signal, the more processing it takes, so it will
take longer to make a correct response
Ray Hyman: (1953) participants responded to a set of 8 light where the lights were
assigned learned names
o Exp 1: increasing the variety of the number of light participants had to name that
could light up increased naming time
o Exp 2: reaction time to name a light decreased for lights that were presented
often (more frequently) over a series of trials
o Exp 3: over trials Hyman manipulated the sequential probabilities of the lights
High sequential probability: one light is very likely to follow another light
(ie: Bix always after Bee)
Low sequential probability: many lights are equally likely to come before a
particular light (bore could come either after Blap or Beg)
o Lights in low sequential probability were named slower than those in high
sequential probability → more uncertainty led to longer response time
When somebody is faced with a decision, the greater the number of potential choices
means that taking a decision will take longer because more resources are required
o Ie: Netflix!!!
Decision fatigue: too many options = poor decision making
The more choices to pick from, the more energy needed for choosing → depletion in
energy taxes cognitive processed and has consequences on making decisions in the
future (ie: making healthy meal choice after picking Netflix shows to watch is more
difficult that if didn’t have to pick a show)
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