PSYC 100 Lecture Notes - Lecture 44: Satisficing

• School: McGill University
• Department: Psychology
• Course: PSYC 100
• Professor: Daniel Levitin

Document Summary

Representativeness+ heuristic:+ a+ rule+ for+ categorization+ based+ on+ how+ similar+ the+ person+ or+ object+is+to+our+prototypes+for+that+category. +(bias:+not+enough+base+rate)+ Tversky,+ kehnemann:+ prospect+ theory:+ we+ need+ to+ take+ into+ account+ people"s+ wealth+ in+ predicting+ their+ choice+ and+ we+ need+ to+ consider+ the+ fact+ that+ because+ losses+ feel+ much+ worse+ than+gains+feel+good,+people+try+to+avoid+situations+that+involves+losses. +(loss+aversion)+ Good+ decision+ makers:+ (bruin,+ parker,+ fischoff)+ found+ that+ good+ decisions+ lead+ to+ a+ better+ life. + Mental+ sets:+ a+ problem+ solving+ strategy+ that+ has+ worked+ in+ the+ past,+ we+ tend+ to+ follow+ them+ (luchins:+bottles+of+water)+ Schwartz:+ having+ too+ many+ choices+ make+ some+ people+ miserable,+ it+ might+ even+ lead+ to+ the+ increase+ of+ clinical+ depression,+ because+ if+ the+ choice+ we+ make+ always+ fails+ us,+ we+ are+ likely+ to+ become+depressed. +he+believes+that+if+decisions+aren"t+crucial,+we+should+settle+for+choices+that+ match+our+needs+even+if+they+aren"t+the+absolute+best. ++ Unaware+of+the+side+effects,+might+bring+to+a+loss+of+values+such+as+perseverance,+people+might+ be+ cohered+ into+ taking+ them,+ because+ they+ present+ such+ an+ advantage. + what+ will+ happen+ if+ memories+are+intact?+ Sir+francis+galton:+(1800)+earliest+efforts+to+study+intelligence. +he+believed+that+intelligence+was+ related+ to+ the+ speed+ of+ neural+ responses+ and+ to+ the+ sensitivity+ of+ the+ sensory/perceptual+ systems+