PSYC 100 Lecture Notes - Lecture 8: Olfaction, Long-Term Memory, Memory Disorder
Lecture 8
Tuesday, May 16, 2017
1:33 PM
Memory
Conditioned Behaviour
• In daily life - slot machines
o Based on how many times you pull the lever
o Variable ratio
o Do’t ko he the reard is oig, ut you ko it is goig to oe at soe
point
• In sports
o Athletes develop superstitions
• Social Media
o Likes, comments, reinforcement - awarding to get likes
o "We are the rats and Facebook likes are the reward" - Skinner Marketing
Extinction and Reinforcement
• How Behaviourism began?
o Response to lots of schools of thought
• Where do we use conditioning the most?
o Schools - reinforcement of behaviour
o Healthy eating habits
o Animal training
o Token economies
o ABA therapy in autism
o Speech Rehabilitation and stuttering
o Overcoming procrastination
Latent Learning
• Competence vs. performance
• Cognitive maps
• Tolman & Honzik 1930
• Learning that occurs without obvious reinforcement
Observational Learning
• Need to watch to learn,
• Operating surgeries for example
• Can you change your behaviour simply by watching others behaviour?
• Learning through seeing - Mirror Neurons
o First of these types of studies came out in 90s
o Studied the frontal lobe & the neurons in that part responded highly not only when
the monkey was doing acts, but neurons responded almost the same whether the
monkey or the experimenter was grabbing the food
What are the origins of Memory?
• Mnemosyne --Mnemonic
• 9 muses - daughters of Mnemosyne
find more resources at oneclass.com
find more resources at oneclass.com
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PSYC 100 Full Course Notes
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