POLI 412 Lecture Notes - Lecture 17: Critical Role, Media Play, Hypodermic Needle
23 Jan 2018
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Lecture 17 - topic 14: the impact of the. Influenced by what was going on in euro. Republicans tend to expose themselves about positive news about republican party, and same for democrats. Typically, those who pay the most attention to media are the most partisan. Means that the media seem to be preaching to the converted. Made their minds up most likely before nominating conventions. You have opinion leaders, not necessarily elites, but just very partisan and very caught up in campaign. They pass of media messages to those who are less partisan and. They pass of media messages to those who are less partisan and interested. Presumption in 1960s was that the advent of tv across the us, would cause the media to have a widespread impact. Turns out, when studies were conducted, the results were conclusive with the minimal effects thesis. This research did lead to limited effects or not-so minimal effects thesis.
