POLI 361 Lecture Notes - Lecture 2: Donald Green, Pseudoscience, Microtargeting
8 Oct 2014
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Document Summary
Downsian voter committed to the left/right: appeal with a policy appeal appealing to their taste. Nature of the times voter votes for the issues, kind people, entertaining candidates. 2012 campaign what kind of guy is mitt romney: valence appeal for voters who will not be won on ideological grounds. Partisanship use the parties to vote: use race to vote, tactical choices boil down to 2 approaches, mobilization increase net votes for your candidate by raising the probability that the target voters will cast ballots. Applies to the us and western europe but not australia or canada. A lot of room to get votes. Just getting people to actually vote: persuasion increase net votes by raising the probability that targets voters will vote for your candidates if they cast ballots. Getting the vote from the opponent for yourself. Its better to be persuasive than be effective at persuasion: have moved dramatically from a persuasion based battle to a mobilization battle.
