MGPO 440 Lecture Notes - Lecture 5: Circular Economy
23 Jan 2018
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Case study: what makes pantagonia successful (key characteristics of competitive strategy) Core values (equity, socially, ethical responsibility, b corps %1 planet) Sharing/giving example once your innovation becomes mainstream & commoditized (everyone is using it- you have to find another innovation to survive) Good hr: social benefits for their employees. Strategy: an integrated and coordinated set of commitments & activities designed to exploit core competencies & gain a competitive advantage. Activity map is imptt too see where everything fits with each other & everything must be aligned. Innovation technically better fabrics, patterns/trendsetters in fashion. Supply chain: only 41 suppliers (very small compared to general apparel chains get + info) (cid:498)dirt bag(cid:499) lifestyle. Quality: define quality , it can look according to what are the priorities (cid:523)for them it was durability) Env performance is a branding asset : they don"t do a lot of marketing so they use the environmental performance to quality, outfit etc .
