MGCR 472 Lecture Notes - Lecture 2: Strategic Management, Macbook Pro, Quality Management

• School: McGill University
• Department: Management Core
• Course: MGCR 472
• Professor: Shanling Li

Document Summary

Bottom up perspective: a bottom up strategic management approach seeks to design strategies by leaning on the experience of the workforce (functional level, employees working at the operational level learn from mistakes and identify the best practices to make an approach with, these suggestions are passed onto mid level management, and eventually to top level, where they take the shape of new and improved strategy. Businesses face competition in many ways: pricing, variety of products, quality of products, location of stores (retail level, value of customer services, timeliness of deliveries. Total measure = outputs / (total inputs: partial measures, output/ labour, output / machine, output / capital, output / energy, multi factor measures, output / (labour + machine, output / (labour + capital + energy, total measure, (value of goods or services produced) / (value of all inputs used to produce them)