MGCR 382 Lecture Notes - Lecture 8: Individualism, Competitive Advantage, Lincoln Electric
2 Oct 2015
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Document Summary
The formal arrangement of roles, responsibilities, and relationships in the firm. Strategy and structure have a reciprocal relationship: Structure flows from or follows the selection of the firm"s strategy but. Once in place, structure can influence current strategic actions as well as choices about future strategies. Organization structure helps implement strategy by integrating knowledge. Access to co-workers with expertise in basic business functions such as production, marketing, finance, accounting, hr management, it. Understanding technological trends, customer needs, competitive forces affecting the goods the firm produces & sells. Understanding cultural, commercial, social, economic conditions in each host country. Each form allows firms to integrate one type of knowledge, but also makes it difficult to integrate the other types of knowledge. Four basic strategies to enter and compete in the international environment: Organizational structure used by many firms making initial moves abroad. Facilitates location and experience curve economies, transfer of core competencies.
