MGCR 382 Lecture Notes - Minicomputer, Walmart, Starbucks
17 Sep 2013
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Olympics require large revenues 2 key sources (selling broadcast rights [for television coverage] 47%, corporate sponsorships 45%), ticketing (5%), licensing (3%) Ib consists of business transactions (incl. sales, investments, and transportation) b/w parties from more than 1 country. Domestic biz involves transactions occurring within the boundaries of a single country. Cause: a foreign/host country environment often is diff from home country environment incl. diff economic conditions, political systems, legal systems, & national culture. Effect: these create uncontrollable risks affecting firms (i. e. firms have little/no control over these factors. 4 key risks of international biz: cross-cultural risk diff in lang, lifestyles, attitudes, customs, relig, negotiating & decision-making styles. Factors: gov intervention, protectionism, bte, bureaucracy, red tape, admin delay, corruption. Political/economic systems (fair trade =/= free trade: gov intervention may involve diff rules/laws that restrict market access &/or hinder biz transactions through.
