MGCR 331 Lecture Notes - Lecture 1: Electronic Data Interchange, Reverse Auction, Retail
Document Summary
Final notes focus on the transaction: adding revenue streams using the web or the internet to build/enhance relationship with clients and partners. Buying and selling of products or services over electronic systems such as the internet the marketing, buying, selling, and support of products and services via computer networks including the internet. Some companies born on net (ebay, facebook, youtube), while others moved to net (indigo, nike, aircanada) Based on degree of digitalization involved (in the nature of product, and production and delivery process), firms can be classified as: brick and mortar, click and mortar (hybrid) ex. Staples: pure-play (pure-click, pure digital or virtual) Based on type of provider and consumer involved: b2c, b2b, c2c, b2e, g2b and g2c. New category of e commerce: m-commerce: transactions conducted using a mobile device (smartphone) Internet business models infomediary ( similar to brokerage, deal with information) Online sales model (hybrid or pure play) B2b e commerce (focusing on online sales business model)
