GEOG 307 Lecture Notes - Lecture 3: Census Tract, Arcgis, Data Science
9 Feb 2020
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Early expansion he would go to different towns and see where the playground was, and this would be an indication of where children live. Retail chain = where are you going to relocate next. Store selection is based on common sense. Need to repackage census data need the census that told you how many kids there are per postal code. Census tract data: need to get the data for a single household, about the size of a neighborhood/ street segment, all aggregation to postal code is based on geodemographics. People can be characterized into groups = fundamental principle. Bring it in arcgis and make a cloropleth map of different income levels. Geodemographic company can help estimate extent by organizing a survey of customers and assessing the degree of market penetration the client has achieved at different distances. Decide on a priori aggregation based on income distribution -as an example.
