GEOG 216 Lecture Notes - Business Improvement District, City Marketing, Richard Florida

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Harvey: diff options (most places = mixes) Global: not a choice, either are or not command + control centres of world econ. Corporate hqs of mncs, producer services (finance), higher order consumer. Creative: agglomerations indus clusters take advantage of agglomeration structure. Flexible enough that allows for creativity, relies on ppl there to be innovative. Richard florida: cities need to have appealing culture to young, hip innovators. Consumption: cities are markets, can focus partic on tourism. Capital + ppl increasingly mobile, cities try to attract tourists. Ideally, want conferences + conventions, ppl who will spend $ Public sector: universities, hospitals, research centres, government = major employer. Working class neighborhood close to cbd, suddenly becomes appealing to ppl who makes $, certain lifestyle appealing, creative class. Fordist period: emptying out of inner city, degraded, original housing torn down. Certain nostalgia for living in these urban neighborhoods. 1st wave gentrifiers (students, artists) looking for cheap rent trendy, hip, innovative.

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