COMS 210 Lecture Notes - Lecture 5: Killing Us Softly, Network Effect
8 Jan 2019
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Document Summary
Metcalfe"s law: value of a network increases in proportion to the square of its connections more valuable the more connections they have. Ex: startups less valuable until they"re bought by big corporations. Napoli + caplan: media vs tech: production distribution exhibition, no human edit intervention, argument put forth: investment, legal/policy (gov, pubic) Jenkins: reality tv/media convergence: affective economics draw on personal experiences + attachments with brands, zappers, loyals (inspirational consumers) + casuals. Killing us softly: advertising + women"s bodies: connected to affective econ: drawing on emotion/feeling.
