ECON-101 Lecture Notes - Lecture 13: Savings Account, Marginal Cost, Marginal Product

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We will look at the firm"s behavior in more detail: we begin our discussion of costs at hungry helen"s cookie factory, helen, the owner of the firm, buys flour, sugar, chocolate chips, and other cookie ingredients. She also buys the mixers and ovens and hires workers to run this equipment. She then sells the resulting cookies to consumers. Total revenue, total cost, and profit: total revenue (for a firm): the amount a firm receives for the sale of its output, total cost: the market value of the inputs a firm uses in production. Explicit costs: input costs that require an outlay of money by the firm (input that it does not own, ex. Implicit costs: input costs that do not require an outlay of money by the firm (input that you already own) Economist"s uses profits to measure if inputs are being use efficiently. You can be earning zero economic profit, but still accounting revenue.

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