MKTG 150 Lecture Notes - Lecture 15: Lifelock
Document Summary
Move the buyer to interacting with your organization and taking the next step. Is it easy for consumer to connect and where would they expect to find it. Think about which marketing channel/ platform you are using and how to engage. It is a proactive identity theft protection service providing consumers with confidence and control as an answer for their good faith suspicion of becoming the next victim. Lifelock (www. lifelock. com) leads the charge against the crime by educating consumers, working with law enforcement, developing leading services/ products, and doing what it should for members. Source can be defined as the originator of the message. Can be defined as both the content and execution of the message.
