FAS 354 Lecture 1: Chapter 1- Creative Thinking
Document Summary
Chapter 1: creative thinking (cid:498)out of the box(cid:499) Images from films, directors, art directors (alfred hitchcock/robert doyle) Fashion designers (alexander mcqueen: gene allen & cecil beaton for (cid:498)my fair lady(cid:499, gene allen degas. Theatre/opera/concerts franco zefferelli: ken adam- james bond films. 4 models to help (cid:498)exercise(cid:499) creative thinking: (cid:498)out of the box(cid:499) thinking, the o"brien view: (cid:498)creative problem solving(cid:499, list and counter list. Look at possibility of combing the two best: use both sides of your brain. Right side: emotional: convene a panel of experts. Gather group of several people to brainstorm. Or complete this using imaginary famous people in your mind and how they would solve the challenge: be a consultant. Assemble the facts (what do we need to showcase) What is the desired outcome? (getting people into the store, brand recognition) Define the solution (showcase full range of colours in a fun way true to the brand)
