DCOM 1003 Lecture Notes - Lecture 12: Malcolm Gladwell, Media Activism, Critical Theory
Document Summary
For class this week: read article from malcolm gladwell: https://www. newyorker. com/magazine/2010/10/04/small-change-malcolm- gladwell. With facebook and twitter and the like, the traditional relationship between political authority and popular will be upended, making it easier for the powerless to collaborate, coordinate, and give voice to their concerns. (gladwell, 2010) Where activists were once defined by their causes, they are now defined by their tools. Facebook warriors go online to push for change. Activism that challenges the status quo that attacks deeply rooted problems is not for the faint of heart. : ** look up strong-tie phenomenon. Even revolutionary actions that look spontaneousare, at core, strong-tie phenomena. The more friends you had who were critical of the regime the more likely you were to join the protest. : social media activism isn"t a strong-tie phenomenon because. The platforms of social media are built around weak ties. (gladwell, 2010)
