BUS 402 Lecture Notes - Lecture 2: Jeans, Dependent And Independent Variables
Document Summary
The research report is a crucial means for communicating the whole project. The communicator the source or sender of the message (the writer of the report) The message the set of meanings being sent to or received by the audience (the findings of the research project) The medium the way in which the message is delivered to the audience (the oral or written report itself ) Simply delivering a report to its audience is not sufficient to ensure that it gets attention. The report needs to be written so as to draw on the common experience of the researcher and the reader. research report. An oral presentation or written statement of research results, strategic recommendations, and/or other conclusions to a specific audience. report format. The makeup or arrangement of parts necessary to a good research report. graphic aids. Pictures or diagrams used to clarify complex points or emphasize a message.
