BUS 300 Lecture Notes - Lecture 5: Dependent And Independent Variables, Specific Performance, Sport Utility Vehicle
Document Summary
Good decisions start with a good problem definition. A written expression of the key question(s) that the researcher user wishes to answer. The process of defining and developing a decision statement and the steps involved in translating it into more precise research terminology, including a set of research objectives. When there is a difference between the current conditions and a more preferable set of conditions. Business performance is worse than expected business performance. Actual business performance is less than possible business performance. Expected business performance is greater than possible business performance. The gathering of background information to familiarize researchers and managers with the decision-making environment. Think about possible solutions to the problem. Interrogative techniques: asking multiple what, where, who, when, why and how questions about that has changed. Probing: an interview technique that tries to draw deeper and more elaborate explanations from the discussion. The traditional thinking was that europeans want small, light cars.
