FILM-6010 Lecture 5: Master Decker Expansion Opportunities - Class Edit
9 Jun 2020
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Case master decker: expansion opportunities: for each of the three new business opportunities, discuss the advantages and disadvantages. No dominant player, easy to enter industry. Gain new customers, build deck and offer deck restoration services in the future. Satisfies a need as expressed by calls to business. Lost referrals from existing deck builders for deck restoration. Compromise perceived expert status in deck restoration. Substantial investment in working capital, a/r, and inventory. May jeopardize existing business relationship with firms who refer restoration jobs to. Top-of-the-line deck exclusive stains, not widely available to consumers. Online sales potential to reach wider customer base. No extra labor costs easy and low maintenance sales channel. Needs to procure a license for exclusivity. Highest quality cleaning chemicals for the lowest possible cost. Would not provide significant revenue: for each of the opportunities list the relevant revenues and costs and determine if each is a recurring cash flow or a one-time cash flow.
