COMM 299 Lecture Notes - Lecture 2: Habitat, Marketing Mix, Swot Analysis
11 Feb 2017
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Do(cid:374)"t rely o(cid:374) o(cid:374)li(cid:374)e jo(cid:271) sear(cid:272)h sites. Customer analysis: setting marketing objective or goals, developing strategies and tactics to achieve these goals. Implementing, evaluating, and controlling the activities used to execute the strategies. Need to be reflective and learn from your past experiences. Need to be analytical in order to see patterns and trends. Adopt a worldly perspective and open up to newer ways of doing thinks. Have a collaborative attitude and action-oriented mindset. 3 main benefits from planning: lead to discovery of issues and dynamics that you might have overlooked. You will be much more informed and aware: helps you anticipate roadblocks and detours, forces you to make difficult decision that would otherwise be easy to avoid. The marketing plan: spells out where you are currently, where you want to be ideally, and how you plan to get there: executive summary: overview of the major points made in the marketing plan.
