COMM 299 Lecture Notes - Lecture 9: Costco, Traffic Flow
11 Feb 2017
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Place: where are the opportunities: do the necessary research to find out, get a clear idea of the economics of living in another place for another country determine the legal requirement for being allowed to work there. If you can go to the top destination consider moving to a stepping stone location first. Other factors: availability of qualified local workforce, density and other information on potential clients, density and profile of competition, availability and information on retail space. Marketing channels: are composed of interdependent organization or individuals involved in moving goods and services from producers to end consumers. Break bulk: costco: provide financing to move inventory and/or grow the brand, standardize exchange transactions, facilitate searches by both buyers a sellers to fill each ones needs. Types of marketing channels: direct selling: producer establishes direct sales contact with the products final buyers. The longer the channel the more communication issues there will be.
