COMM 210 Lecture 7: Chapter 4 - Underlying Assumptions

• School: Concordia University
• Department: Commerce
• Course: COMM 210
• Professor: Guy Barbeau

Document Summary

Logical link that fills the gap between the evidence and the claim. Ex: claim: canada goose should be boycotted; evidence: they kill coyotes to make fur-lined hoods. So u(cid:374)derlyi(cid:374)g assu(cid:373)ptio(cid:374) is (cid:862)(cid:271)uyi(cid:374)g fur is (cid:449)ro(cid:374)g(cid:863) (cid:271)ut (cid:374)ot e(cid:448)eryo(cid:374)e (cid:272)a(cid:374) agree. (farmers do(cid:374)"t (cid:272)are a(cid:271)out this(cid:895) Ex: claim: montreal is the best city for start-ups in canada; evidence: recently, 1800-2600 new tech companies were founded in montreal. Our ideals and standards of right and wrong. Assu(cid:373)ptio(cid:374)s of reader"s k(cid:374)o(cid:449)ledge (cid:894)do(cid:374)"t assu(cid:373)e they already k(cid:374)o(cid:449) (cid:449)hat you"re talki(cid:374)g about) Emotional claims may be illogical large gap (ex vegans, hard to convince to eat meat and vice (cid:448)ersa (cid:271)e(cid:272)ause they"re so e(cid:373)otio(cid:374)ally (cid:272)o(cid:374)(cid:374)e(cid:272)ted to their (cid:271)eliefs(cid:863) Value based assumptions means others can choose to disagree.