COMM 210 Lecture 2: Greiner’s Evolution and Revolution Theory
13 Jul 2017
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Organizations should not try to skip phases. Top managers whose style is no longer appropriate should remove themselves. Growth is not inevitable (it can stop). Organizational growth is done in 5 phases and by implementing the right strategies and managerial structures, they can resolve the crisis and move on. * each phase begins with a period of evolution and has its moments of stability and growth but eventually ends with a revolutionary period. * management practices that work well in one phase can bring crisis and chaos in another. Claim: organizations grow through a series of evolutionary and revolutionary phases that are a function of the age and size of the organization. A period of evolution, characterized by growth, is followed by a period of revolution, characterized by crisis, which can be resolved through the implementation of managerial strategies. The strategies that work in one phase can in turn bring crisis in another.
