COMM 205 Lecture Notes - Lecture 10: Persuasive Writing, Market Analysis, Financial Analysis
7 Dec 2018
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Profile your audience, how will this product or service benefit them. Decide what you want your audience to do at the end of the message. Describe a product feature, a testimonial, a startling statement. Offer something valuable, promise the reader a result or pose a stimulating questions. Suggest a solution to a problem or mention a meaningful current event. Describe the product or service in terms of what it does for the user, connect facts with feelings. Use rational appeals if the product or service is expensive, long lasting or important to health/security or financial success. Use emotional appeals to appeal to status, ego, sensuality. Explain how the product or service can save or make money, reduce effort, improve life, pleasure you. Counter reluctance with testimonials, money back guarantees, nice warranties and trials or samples. Build credibility with performance tests or testimonials or awards.
