COMM 205 Lecture Notes - Lecture 7: Sales Promotion, Signature Block, Profit Margin
7 Dec 2018
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Document Summary
Announcing bad news to employees and the public. Start with the part of the message that represents the best news. Pay a compliment, show appreciation for a past action, or refer to something mutually understood. Avoid raising false hopes or thanking the receiver for something you are about to refuse. Consider apologizing if you or your company made an error. Avoid negative words such as, cannot, claim, denied, error, failure, or unwitting. showing fairness and serious intent: bad news. Positioning the bad news strategically, sandwich it between other sentences. Using the passive voice (although our equipment can"t be lent . ) Highlighting the positive, what you can do instead of what you cannot do. Suggesting a compromise or an alternative, if available. Implying the refusal, but be sure its clear: closing. Use sales promotion, or resale, if applicable. Rejecting requests for favours, money, info, action.
