MARK 492 Lecture Notes - Lecture 12: Culture Shock
27 Jan 2017
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Document Summary
With the growth of international business, international assignment are becoming a challenge for more and more managers. Experience of employee**: the role of expatriate. Mncs international position staffing strategies: staffing strategies. Ethnocentric: use of home country managers mainly (usa) Geocentric: use of mix of nationalities at home and abroad. Regiocentric: use of a mix of nationalities within a region. The size and the task complexity of its foreign affiliates. The cultural differences (culture distance) between the home country culture and the host country culture. To fill technical requirement very often the main reason. Factors important for the employee to accept: willigness & motivation from personal development to financial gain. It is related to 3 outcomes of the expatriate experience : experience: turnover premature return home, adjustment: ability to overcome cultural shock. 3 dimensions: general living adjustment, work adjustment, interaction adjustment: task performance: hq"s performance expectations, performance criteria. W curve of culture shock (image chap 1)
