MARK 453 Lecture Notes - Lecture 13: Tough Mudder, New Approach, Greenwashing
29 Mar 2017
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Document Summary
Manage publicity and other communications with every group that is in contact with the company. Person or group who has a vested interest in the organization"s activities. Communications focus on socially responsible values, behaviour, and beliefs of the company. Positive imagine-building activities are an example of how firms can engage in csr. Work best when cause is related to company. Development and promotion of products that are environmentally safe. Since 1954, more bk restaurants have burned down than any other fast-food chain. Paying money to sponsor someone, some group, or something that is part of an activity. Marketing event that ties together companies and activities around a specific theme. Bad publicity can be worse than no publicity. When pr agency, internal employee takes charge of internal pr, because most pr firms deal with external publics. Decision criteria: develop trusting relationship with pr agency and clearly spelling out what the firm expects.
