MARK 453 Lecture 8: Mark 453 – Chapter 8 and 9
29 Mar 2017
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Document Summary
Week 10 digital marketing and social media. Broad range of tools with a digital footprint. The different tools of the marketing communications mix. Various forms of marketing on mobile cell phone devices. Understand the social and shopping nature of mobile phones. Increasing the probability that particular information will emerge from a search. Most web traffic begins with a search engine. Places message in front of an audience that _________________________ in a specific topic. Use of social media/networks to engage with consumers. Digital marketing combines all of the components of e-commerce, internet marketing and mobile marketing. Online searches, email, social media conversations, digital ads, mobile marketing. Focuses on selling goods and services over the internet. Many types of e-commerce businesses (from click-only operations that sell entirely online to bricks-and-clicks supplementing physical store with online presence) Customers use internet to collect information or read reviews before purchase. E-commerce includes real-time communication and engagement with customers.
