SOCI 1002 Lecture Notes - Lecture 3: Media Studies, Concentration Of Media Ownership, Mass Media

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Lose interest because of large number of reporting on one subject, People of political power, large corporations have more benefit. Those who are in charge can influence the messages being sent out and thus create news that is to their advantage. There are only a small number of owners in media. This allows only for a small and less divers message. These corporations have the somewhat of the same message and goals and so we keep getting the same info. Corporations will choose not to report some stories that go against their views and goals. Journalists and news anchors are trained to focus on specific type of news and if they divert from this model they are punished. Select only small blips of a huge story to shape it to your liking. (ex: if there is a protest, show clips of violent protesters even though it was largely peaceful)

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