SOCI 1001 Lecture Notes - Lecture 7: Greenwashing, Mcdonaldization, Mcjob
6 Dec 2015
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How societies work: class, power, and change (5th ed) by joanne naiman. Rationalization: to carry out daily life based on a set of logically consistent and standardized rules. Instrumental rational action: result-oriented practices that emphasize the optimal method for achieving a valued goal, regardless of the consequences. The iron cage of irrationality: the act of a rational system creating irrationality. Mcdonaldization: applying the processes and principles of the fast food restaurant to the rest of the world. Paradigm: the dominant mode of thought of a particular time period. Multinational corporations and monopolization: out of the top ten multinational corporations, 6 out of the are related to petroleum. In the u. s. , it"s impossible to get away from mcdonalds. There is a location every 107 miles no matter where you go: mcdonalds in cuba even though they aren"t considered a capitalistic society, also in guantanamo bay and the pentagon. Four key principles of mcdonaldization: efficiency, calculability, predictability, control.
