PSYC 3603 Lecture Notes - Lecture 4: Impression Formation, Erving Goffman, Anagrams
12 May 2016
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Influence our thinking in at least 6 different ways: 1. Categorization= exaggerate the similarities within groups and the differences between groups. Sandra bem: dividing people into groups is inevitable (and usually based on gender) See all males as similar and all females as similar. Gender polarization= creates an artificial gap between women and men. Condemn any individuals that deviate from the norm : 2. A token woman/man in a group of men/women is more salient and attended to exaggerated perception of the token"s attributes. If there was 1 woman and 6 men, the women are viewed more stereotypically feminine than if she was in a room with 6 women. Research suggests token women/men non-traditional roles may be viewed as even more stereotypically feminine/masculine: 3. Research has shown that we think that our own social group is superior and deserves more than other groups.
