PSYC 2100 Lecture Notes - Lecture 9: Muzafer Sherif, Normative Social Influence, Social Influence
19 Dec 2017
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Social influence: how people affect one another by changes in behaviour, attitudes through comments, actions or presence of people. Conformity: a pressure that is present in reality or that is imaginary which makes people change their behaviour or beliefs to the general consensus. The pressure can be implicit (indirect) or explicit (direct). Compliance: responding to an explicit request which is beneficial. Obedience: an authority figure demands something of someone and that someone carries it out. These days being a conformist has a negative connotation, but experts have argued that a tendency to conform is generally beneficial. Automatic mimicry (chartrand & bargh, 1999) had an experiment to test automatic mimicry where confederates and a participant would look at photographs and the session would be surreptitiously videotaped. In the first session the confederate would rub their face a lot and this caused the participant to do the same.
