ECON 1000 Lecture Notes - Lecture 5: Market Power, Longrun, Midpoint Method

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Previous chapter argued when price rises qd falls . Law of demand says fall in p means increase in qd. Elasticity says how much qd responds to price changes. Easy to substitute in pepsi big decrease qd coke. Rise peggs, no substitute small decrease qd eggs. Necessities inelastic demand, increase p small decrease qd. Luxuries elastic demand, rise in p big decrease qd. Definition of market - narrow or broad. Narrowly defined eg rice, increase p rice maybe switch to potatoes/pasta, therefore. Initially small response, still need to drive to work etc. Short term inelastic, limited ways to change behaviour. Long term move scope to change behaviour eg . sell truck, buy small car decrease qd greater. Percentage change in quantity demanded divided by percentage change in price. E. g. if price of ice-cream rises 10% and qd falls 20% Price elasticity of demand = 20/10 = 2. Note qd always negatively related to price .

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