COMS 2003 Lecture Notes - Lecture 7: Roland Barthes, Logocentrism, Semiotics
25 Oct 2017
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The culture of the 1950s: enthusiastic for systems/hopeful that systems will create opportunities for individuals. The culture of the 1960s/70s: enthusiastic about individuals/angry about what systems have done to individuals/nervous about individuals/concerned about rights. Each has 2 components: signifier (a word or sound pattern, a signified (a notion of what that word indicates, roland barthes: french culturist, structuralism: a theory or method in which a discipline or field of study (check. Temporally, it means that something has happened after something else (post-war period, for example) Theoretically, we meant it that something advances a position past where it was originally. These binaries can be read as text the same way saussure attempted to read things with language. He then proceeds to say that the only problem with this is, we don"t really know where these myths came from. Strauss argues that we do, that they are rooted in the subconscious of all individuals.
