COMM 3106 Lecture Notes - Lecture 7: Rick Mercer, Bev Oda, Tim Hortons
18 Nov 2015
School
Department
Course
Professor
Document Summary
November 6 th : political marketing, micro targeting, and citizenship. Citizens have been seen as consumers in the eyes of politicians. Conservative and ndp thought it was the best idea to talk to people about their wallets. Post wwii, people are discovering market research, polling, advertising, etc. 2nd part of the book covers the 1980s-1990s; canada wasn"t sure if it wanted to embrace all of these tools in the market place. Stopped being able to predict what kind of products people would purchase; people bought anything because of all of the variety. The most successful parties were the ones that understood that consumers would give votes in the ballot box. We became canadian based on products canadian beer, tim hortons, The words have changed; press releases have come products , politicians have become branded". After you buy, so shall you vote.
