COMM 3106 Lecture Notes - Lecture 8: Party System
18 Nov 2015
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Document Summary
Notion of pseudo-environments: reacting to images in our heads as opposed to the real environments; how we understand the complexity of the world. These images are informed by persuasion, by the images around us, the images of what we"re exposed to, values, cultures, and thought leaders. First: traditional politicians who emerge from a background in show business or who use the techniques of popular culture to see/acquire elected office. Second: the celebrity who seeks to influence the exercise of political power by way of their fame and status; i. e. : clinton on jimmy kimmel. Celebrities thrive in a weak party system where politics is more. Factors contributing to the political success of celebrities: personalized. Political cynicism prompts people to look to outsiders. Celebrities don"t have to work their way up the ladder in the same way. Celebrities cannot represent the average person"s needs. This isn"t a new phenomenon emphasis on image and personality is part.
