COMM 3106 Lecture Notes - Lecture 3: Black Propaganda, Capitalism, Walter Lippmann
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Pure persuasion (clear cut cases of persuasion) vs. borderline persuasion (linking patterns, periphery ) Around the core of persuasion is the periphery. Discuss both the dual model and unimodel of persuasion. A deliberate attempt to persuade people to think and behave in a desired way consistent with benefitting those doing the persuasion. An organized program of publicity to propagate a doctrine or a practice. Designed to serve the self-interest of the communicator. Perhaps a neutral category with particular elements. Does not mean the desired action is necessarily bad for you. The differences between propaganda and persuasion are sometimes very subtle. Education and propaganda: education tells people how to think and. Propaganda is organized mass persuasion, brought about by the ability to of our every day lives propaganda tells you what to think mass publics and influence publics. Persuasion is often described as a sub-set of propaganda. Didn"t always have this good vs. bad view.