COMM 2401 Lecture 2: Jan 12- Lecture 2.docx

• School: Carleton University
• Department: Communication Studies
• Course: COMM 2401
• Professor: Paul Jasen

Document Summary

The american military built a very strong pr industry and frame things in ways that could try to keep the public on their side: back to ww1 wilson needs to act some how, he wants to establish a committee on public information, brings people from the field of journalism and graphic design, drawing people into the new business of pr, by the end of the war. Short film: basic language and concepts about talking about persuasion: frames, tim hortons frames themselves as canadian owned to sell themselves to consumers, though is now american; consumers are still buying from them, bell/rogers, calls their customers their valid guests or their clients. Problem call for how it happened and who is: settings: to blame, comparing a painting in an art gallery, to a house with ugly purple walls, filters, in our minds we see an image, though we all have many different perspectives.