COMM 2401 Lecture Notes - Lecture 3: Media Monitoring, Noam Chomsky, Jacques Ellul
11 Mar 2015
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Document Summary
News stories deliberately made to undermine opponent. Propagandist (true source) apparent source receiver. Legitimating source model (jowett & o"donnell, propaganda & persuasion reading) Propagandist (true source) legitimating source propagandist receiver: propagandist feeds into to legitimate source quietly, legitimate source then says it to the public, propagandist then cites legitimate source. Influencing the receiver (persuasion) promote point of view, or behaviour, for recipient to adopt: receiver will say i never thought of it that way! . Draw audience into way of thinking, guiding them to end goal instead of creating view from nothing. Response reinforcing building on view: easiest type of persuasion. Propaganda is unidirectional often no care for recipient. Aims to aid both party illusion of equal satisfaction. Seeks voluntary change on behalf of recipient. Writing in mid-60s, responding to post-war mass culture, political upheavals and globalized media. Complicates simple notions of propaganda: not just big lies from totalitarian regimes.
