COMM 2100 Lecture Notes - Lecture 8: Staples Thesis, Clay Tablet, Determinism
12 Dec 2015
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Friday, november 6, 2015. 8:50 am two most important communication theoirist of canada: The role that they play in communication. They go in and out of fashion. They go up and down in life - people are obsessed with at different times. Right now they are both popular right now. Muchlean and innis as technologic theorists. Technology have a determined role in how societies are oriented. Thinks there is a one to one relationship between technological change and social change. Occasionally linked together as being t. d. Believe that it has some impact on the way society is organized. Determinist - one to one relationship. They are interested in technological forms - not interested of the contents of tv. They are interest in forms, forms of communication - tv. Primarily interested in technological forms. Material components of those forms. Computer - plastic, metal, silicone, wires. Behind every communication system are materials that are drawn from nature to put them together.
