COMM 2002 Lecture : Semester 2 - January 13, 2014- Qualitative Research.docx

• School: Carleton University
• Department: Communication Studies
• Course: COMM 2002
• Professor: Heather Pyman

Document Summary

Emphasis on shining intense light on a subject vs. generalization to a population. Researcher plays a role in the research. Conversation always creates new meaning, hence why a conversation with an individual will inject an impact. Investigate everything that is produced by the individual. There is deeper meaning in taking this approach. Individuals interpretation of all different areas that creates change in society itself, hence driving us to look at the deeper meaning in each individual. Lens turns from wide angle lens to very focused on the individual. Content with great, deep meaning that can be derived from how different individuals create meaning. Seeing through the eyes of those studied. Research looks at someone else"s view on the world, without their view impacting. Sometimes the researcher will take on the role of the individuals life. Capture everything about the text, conversation, culture, etc. Allow the process to go for as long as it needs to; flexibility.