COMM 2002 Lecture Notes - Frankfurt School, Single-Bullet Theory, Mass Society

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Humanity has been studied and understood in many different ways before such as through the gods, nature and philosophy. We learned that we can measure the consequences of different stimuli through our observation of animals and our relation to them. Early communication research began in the early 19th century (from darwin and similar scientists) during the industrial revolution. The ideas of mass society correlated with the industrial revolution of mass production (bringing people into the city to create these mass products such as factory work) This resulted in a mass migration with a modernization of how people live their lives. Communication has a direct effect and measureable effect like a bullet has on individuals. This led to propaganda films, and more use of the mass media. 28% thought the radio broadcast was real, and researchers tried to figure out why this was the figure (research).

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